Our Story

Once you’ve experienced the benefits of careful strategic planning, you become aware of the true benefits of insurance … especially long term care.

Nothing hurts more than losing a parent unexpectedly. That is what happened to Lawrence Sin (Core Benefits, founder/owner) in 1969 when his father suddenly died of a heart attack. Thankfully, his father had two life insurance policies that helped his mother and siblings through their difficult period. Currently, Lawrence takes care of his relative who has advanced Alzheimers. For Lawrence, helping families properly plan for Life’s surprises is a personal mission he has been on for almost 30 years.